Tuesday, August 13, 2013

"Applause" ~ Lady Gaga (Single Review)

No one does throwback like Lady Gaga. She does it well and she has her way. Of course, with that I mean, she routinely steals elements from artists of the past, sometimes labelling it as " simply drawing inspiration" or oftentimes, blatantly lying that it's her very own in fact ("Born This Way" Vs. "Express Yourself", anyone?). What matters most here though is that she has guts and she has a huge following. Many of her Twitter-era fans are way too young to know that much of what she sings, writes or performs is nothing but recycled anyway. So it comes as no surprise that she offers what she does best on her much ballyhooed latest single “Applause”, a boring synth-pop dance track that takes us back to the days of Disco era. "Applause" starts out innocently as though a long lost Grace Jones’s track from the 70's has just been unearthed. Only when the chorus kicks in, one realises that it is yet another Lady Gaga track. In other words, predictable and phony. Honestly, "Applause" is rather weak to lead one of the most anticipated albums of the year, "Art Pop",the title which, again, may sound to many as a flipped version of a certain art movement, coincidence or not, that was fronted by a prominent artist named, Andy Warhol. Nevertheless, it does give a glimpse of what we could expect from Gaga's third studio album- the Studio 54-era flavoured pop tunes painstakingly Instagram-ed to meet the needs of this retro-hunting generation. Her vocals on "Applause" are auto-tuned so heavily that even ardent Gaga fans would not recognise their Mother Monster at first listen. Luckily, this mundane song will get the visual oomph that it desperately needs when she performs it for the first time at the upcoming VMAs or once she releases the video. By the time it happens anyway, the song would have grown on many of us, thanks to radios and social media. Written and produced by Gaga herself and DJ White Shadow, whom I give credit for making the song somewhat current, the single sadly does not offer anything fresh or noteworthy musically. In the chorus, Gaga sings, 

"I live for the applause, applause, applause 
I live for the applause-plause, live for the applause-plause
Live for the way that cheer and scream for me
The applause, applause, applause"

mirroring once again the theme she used on her first two discs, "Fame". Well, it seems, in 2013 as well, mindless pop tunes still have their place. What can I say? Let the world dance. Just dance, as Gaga once said.

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